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Culturally Defining Moments

Culturally Defining Moments

We are the people who create experiences.

We’re a tight knit group of creatives, planners and builders that know how to put on a show. We turn ideas into experiences by building brand worlds that capture imagination.

Our Divisions

AMP Art Fairs

art market stand

Brand Engagement

Culinary Operations

girl cooking at a21 culinary event

Marketing Services

atlanta food & wine festival stand

Partnership Sales & Fulfillment

Events We Own + Host

a21 brings ideas to life by building experiences that capture the imagination. With teams managing operations, marketing, brand engagement, custom fabrication and partnership sales, a21 is a leader in delivering exceptional live experiences

Discover our events

Discover our events

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

Our Clients

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All Clients + Partners

a21 Press

Pebble Beach Food And Wine Found Its ‘Roots’ With A Return In 2024

pouring few bottle at Whiskies of the World

The Latest Finishes and Flavors Take Center Stage at Whiskies of the World

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drinking spritz at a21 event

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presentation award

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drinking spritz at a21 event

<img data-src="https://www.teama21.com/wp-content/uploads/2022/12/Rectangle-466.jpg" alt="drinking spritz at a21 event" class="cta-multi-images__image | rounded-2xl u-object-fit lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.teama21.com/wp-content/uploads/2022/12/Rectangle-466.jpg" alt="drinking spritz at a21 event" class="cta-multi-images__image | rounded-2xl u-object-fit">

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drinking spritz at a21 event

<img data-src="https://www.teama21.com/wp-content/uploads/2022/12/Rectangle-466.jpg" alt="drinking spritz at a21 event" class="cta-multi-images__image | rounded-2xl u-object-fit lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.teama21.com/wp-content/uploads/2022/12/Rectangle-466.jpg" alt="drinking spritz at a21 event" class="cta-multi-images__image | rounded-2xl u-object-fit">

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food at a21 event

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pouring at a21 event

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food at a21 event

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women at Seaglass rose experience

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Brett Friedman

Brett Friedman

Brett Friedman

Brett Friedman

Brett Friedman

Brett Friedman

Brett Friedman

Brett Friedman

Brett Friedman

Founder & CEO

A local, 3rd generation Miamian with deep roots in the community.

Kris Moon

Kris Moon

Kris Moon

Kris Moon

Kris Moon

Kris Moon

Kris Moon

Kris Moon

Kris Moon

Chief Operating Officer

Kris Moon joins a21 as Chief Operating Officer, bringing a wealth of experience and a proven track record of success in the culinary and nonprofit sectors. He began his career in 2007 at the historic James Beard House in NYC as the Manager of House Operations and Events. Over the past 17 years, Kris held multiple positions within the organization, playing a pivotal role in its growth and strategic evolution into America’s preeminent culinary institution.

During his tenure at the James Beard Foundation (JBF), Kris was instrumental in transforming the Foundation from a primarily experiential nonprofit into a critical support system for the independent food and beverage industry. His notable achievements include launching and overseeing the JBF Chef Boot Camp for Policy and Change in 2012, leading the strategic planning and launch of the JBF Impact programs in 2016, and spearheading the Foundation’s Covid Relief Fund, which raised nearly $5 million to provide $15,000 grants to hundreds of independent restaurants during a challenging time.

Beginning in 2011, Kris was responsible for the Foundation’s revenue growth, successfully increasing gross revenues from just over $6 million in 2011 to over $21 million in 2024. His management of event and programmatic partnerships resulted in securing the first-ever official and exclusive partners for JBF across various sectors, including credit cards, banking, airlines, restaurant technology, and cruises, achieving more than 100% growth in partner revenue during his tenure.

From 2020-2023, Kris led the conception and launch of Platform by JBF at Pier 57 in NYC, overseeing everything from the business model development and brand creation to construction timelines and the first 18 months of operations. As a skilled and respected leader, Kris made significant contributions to the James Beard Foundation, building deep relationships within the culinary community and with numerous brands supporting the broader industry.

In his new capacity as COO of a21, beginning in January 2025, Kris will oversee the operations of all divisions within the company, management of the executive team, and the ongoing financial performance of the company. In partnership with a21 CEO Brett Friedman, Kris will support the acquisition of new assets and the company’s expansion into the Canadian and European markets.

“It’s been an honor and a privilege to be part of the James Beard Foundation’s growth and evolution these past 17 years. I’ve long respected a21 as a leader in the experiential space and after learning more about the growth that has taken place and the trajectory that is ahead, I couldn’t be more excited to be joining the company during this pivotal time.” says Moon. “I look forward to drawing on my deep knowledge of the culinary and experiential spaces and the meaningful relationships I’ve cultivated throughout my career to help lead a21 into the next chapter, solidifying the agency as a global leader in live experiences.”

Kris joins a21 at a pivotal moment for the fast-growing live events company, which has steadily become the driving force behind the country’s largest and most reputable culinary festivals. At a21, Kris will leverage his extensive experience and passion for the culinary arts to drive the organization’s vision and operational excellence.

Anthony Gordon

Anthony Gordon

Anthony Gordon

Anthony Gordon

Anthony Gordon

Anthony Gordon

Anthony Gordon

Anthony Gordon

Anthony Gordon

Vice President, Partnerships

Drives revenue and oversees a dynamic, creative, and talented partnership sales team.

Maribel E. Chaluja

Maribel E. Chaluja

Maribel E. Chaluja

Maribel E. Chaluja

Maribel E. Chaluja

Maribel E. Chaluja

Maribel E. Chaluja

Maribel E. Chaluja

Maribel E. Chaluja

Vice President, Culinary Operations

Leader of event operations within the agency, with a well-rounded event production background.

Nathalie Raime

Nathalie Raime

Nathalie Raime

Nathalie Raime

Nathalie Raime

Nathalie Raime

Nathalie Raime

Nathalie Raime

Nathalie Raime

Vice President, Marketing

A driven and accomplished marketing professional with a diverse range of experiences and a commitment to excellence.

Jessica Triana

Jessica Triana

Jessica Triana

Jessica Triana

Jessica Triana

Jessica Triana

Jessica Triana

Jessica Triana

Jessica Triana

Vice President, Finance

A finance expert who worked for multiple hospitality groups before joining Agency 21 as VP of Finance, responsible for financial strategy.

Kevin Thornburg

Kevin Thornburg

Kevin Thornburg

Kevin Thornburg

Kevin Thornburg

Kevin Thornburg

Kevin Thornburg

Kevin Thornburg

Kevin Thornburg

Vice President, Brand Engagement

Obsessed 20+ year media & marketing professional that loves creating brand moments for our partners.

Rachel Davies

Rachel Davies

Rachel Davies

Rachel Davies

Rachel Davies

Rachel Davies

Rachel Davies

Rachel Davies

Rachel Davies

Vice President, Partnership Fulfillment

Experienced VP of Partnership Fulfillment that drives agency growth and partner retention. Problem-solver and team leader. Go-to for success.

Myah Holmquist

Myah Holmquist

Myah Holmquist

Myah Holmquist

Myah Holmquist

Myah Holmquist

Myah Holmquist

Myah Holmquist

Myah Holmquist

Vice President, Corporate Operations

Minnesota native and dog lover with 10+ years experience in the industry. Oversees Corporate Operations and company mergers and acquisitions. Based in Jupiter, FL. Catch her at the gym or spending time with her fur child, Stella!

Kelly Freeman

Kelly Freeman

Kelly Freeman

Kelly Freeman

Kelly Freeman

Kelly Freeman

Kelly Freeman

Kelly Freeman

Kelly Freeman

Vice President, Art Operations

Oversees AMP’s suite of art fairs, sourcing and placing domestic and international galleries.